Wanted: Cabinet Secretary for Safaricom Affairs!

By MUNGAI KIHANYA

The Sunday Nation

Nairobi,

27 May 2018

 

When Safaricom Limited announce its financial results for the year ending 31st March 2018, many people were quick to do what is done every year: divided the company’s profit by 365, then by 24, again by 60 and finally by 60 yet again to get the income per second. This time round, the answer was Sh1,744!

I was disappointed to see two national newspapers covering this story with similar headlines saying: “Safaricom nets Sh1,744 per second”. Now this is a tired heading having started many years ago when this company’s annual profit went above Sh3 billion.

Furthermore, simply dividing the annual profit many times over does not help in giving the public a proper perspective of the company’s income. The arithmetic ignores the fact that Safaricom is a very large company.

It has 30 million customers in country that has a population of 45 million. That is; two-thirds of all Kenyans – including babies and toddlers! If you pick any three people from anywhere in the country, two of them will have a Safaricom connection. That’s very big indeed.

The annual profit was after tax Sh55 billion. When this is divided by the number of customers (30 million), we get Sh1,833 per person per year. In other words, the company made about Sh5 every day from each of its 30 million customers.

When viewed from that perspective, it doesn’t seem “too much”, does it? In fact, there is no point dividing this number any further (to get income per second) because Sh5 is just too small for that kind of analysis.

But there is another side of Safaricom that has been largely ignored in the mass media: its expenses. In the 2017/18 financial year, the total sales generated was Sh234bn. Citizen TV was quick to notice that this figure was more than double the direct revenue generated by the entire tourism industry (Sh120bn)!

My thoughts were: perhaps the president of Kenya should start thinking about creating a new position of Cabinet Secretary for Safaricom Affairs! After all, there many economic sectors with full ministries and they generate far less revenue that this company.

And if a Cabinet position is deemed too much, perhaps the Kenya Revenue Authority should create post of Commission of Safaricom Taxes.

Out of the Sh234bn in sales, the total profit before tax was Sh80bn.Thus, the expenses were Sh154bn. Where did all this money go?

A significant part of it went back into the Kenyan economy. It is difficult to work out how much since the financial report does not show what was spent on importing goods and services from abroad. But I suspect at least half – Sh80bn – remained here.

It appears, then, that Safaricom is doing more in redistributing wealth than many government ministries charged with that function. And all this is done in the process of running a profitable, sustainable business!

 
     
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