How supermarkets profiting from shortage of coins

By MUNGAI KIHANYA

The Sunday Nation

Nairobi,

25 January 2009

 

You go to the shop to buy something and the shopkeeper says he has no change; “Can you take these sweets instead of the two shillings I owe you”, he offers. Many people accept this and walk away without thinking much about it.

I was made this kind of offer at one of the supermarket near the Central Bus Station in Nairobi. Since it is a very busy branch with most shoppers buying just a few items, I estimated that the teller takes about one minute to serve each customer.

That translates to about 60 customers per hour or over 700 in a typical 10-hour working day. The missing change is due to a shortage of one-shilling coins thus customers were buying the sweets in exchange for between one and four shillings. That’s an average of sh2.50 each.

Thus on a typical day, one cashier at the supermarket was making about sh1,800 extra sales because of the shortage of the one-shilling coins. In a month, this comes to sh54,000.

Since the sweets are offered right at the end of the purchase when the customer is in hurry to leave, the supermarket may be able to sell them at inflated prices; say, one shilling each, compared to 50 cents from a street vendor.

With that in mind, it may be reasonable to expect that the supermarket is making a profit margin is 70 percent. It turns out, then, that they could be easily making sh38,000 per month from the sale of the sweets – enough to cover the salary of the cashier!

It was this quick calculation that made me stand my ground and demand my three bob in cash! Other shoppers behind me on the queue thought I was being unnecessarily difficult.

When the cashier insisted that he did not have the coins, I told him to give me five shilling: That way, I argued, I would go away with his two bob instead of leaving him with my three. With my plan, the loss is less!

Furthermore, considering that on average, customers were buying goods worth about Sh300 to Sh500, the extra Sh2.50 gained represents about half a percent of additional sales for the supermarket. Perhaps it is not worth their while to fight for!

This must have been the reasoning of the management at Uchumi Supermarkets on Mombasa Road: faced with the same problem, a cashier at the branch gave me five shillings instead of four without any hesitation – I didn’t even have to ask for it!

*** 

I have to find room for Barrack Obama! The new US President has given Americans the same level of optimism and hope as Kenyans had six years ago. Therefore they turned up for the occasion in larges numbers.

The crowd was estimated at between 1.5 and two million people. It stretched for two miles – over three kilometers. That’s about the distance between the Museum Hill and the Haile Selassie roundabouts along Nairobi’s Uhuru highway. Do you think Kibaki had such a crowd?

 
     
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